1. Information We Collect

We may collect the following types of personal information:

• Name, phone number, email address, and mailing address
• Appointment and booking information submitted through our website or patient portal
• Health and medical intake information relevant to your treatments
• Payment information, processed securely through third-party payment processors
• Date of birth and identity verification information
• Communications you send us via web forms, email, phone, or text message
• Website usage data collected automatically via cookies and analytics tools

2. How We Collect Information

We collect information in the following ways:

• Directly from you when you book an appointment, complete intake forms, or contact us
• Through our online booking portal powered by Aesthetic Record
• Automatically through cookies and analytics when you visit our website
• Through SMS/text message interactions when you have opted in to receive communications from us

3. How We Use Your Information

We use the information we collect to:

• Schedule and confirm appointments
• Provide medical aesthetic and wellness services
• Communicate with you about your appointments, treatments, and account
• Send appointment reminders, follow-up instructions, and promotional offers where you have consented
• Process payments
• Comply with applicable legal, regulatory, and HIPAA obligations
• Improve our website and services
• Respond to your inquiries and support requests

4. SMS and Text Messaging

By providing your mobile phone number and opting in, you consent to receive text messages from Radiant Aesthetics. These messages may include appointment confirmations and reminders, post-treatment follow-up messages, and promotional offers about new services and specials.

Standard message and data rates may apply. Message frequency will vary based on your appointment activity and communication preferences.

To opt out at any time, reply STOP to any text message you receive from us. Reply HELP for assistance. You may also contact us directly using the information at the bottom of this page. Consent to receive text messages is not required as a condition of receiving services from Radiant Aesthetics.

5. Sharing Your Information

We do not sell your personal information. We may share your information only in the following circumstances:

• With Aesthetic Record, our patient management and booking platform, to facilitate scheduling and communications
• With third-party payment processors to complete transactions
• With licensed healthcare providers involved in your care
• As required by law, court order, or regulatory authority
• To protect the rights, safety, or property of Radiant Aesthetics or others

6. HIPAA and Protected Health Information

As a medical aesthetics practice, certain information you share with us may constitute Protected Health Information (PHI) under the Health Insurance Portability and Accountability Act (HIPAA). We handle all PHI in accordance with applicable HIPAA regulations. A separate Notice of Privacy Practices governing your medical information is available upon request at either of our locations.

7. Cookies and Website Analytics

Our website uses cookies and similar tracking technologies to analyze site traffic and improve your experience. We may use tools such as Google Analytics to collect anonymous usage data. You can adjust your browser settings to refuse cookies, though some features of our site may not function properly as a result.

8. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, or misuse. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

9. Data Retention

We retain your personal information for as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce our agreements.

10. Your Rights and Choices

You may contact us at any time to:

• Request access to the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information, subject to applicable legal and medical recordkeeping requirements
• Opt out of marketing communications

11. Changes to This Policy

We may update this Privacy Policy from time to time. The effective date at the top of this page will reflect the most recent revision. Continued use of our website following any changes constitutes your acceptance of the updated policy.

12. Contact Us

If you have questions about this Privacy Policy or how we handle your information, please contact us.